Celebrating the businesses that are going beyond this B Corp Month - 夜色视频

夜色视频

Celebrating the businesses that are going beyond this B Corp Month

夜色视频’s Marketing & Communications Manager Hannah Reiss looks ahead at the activity this month

March is B Corp Month. It鈥檚 the time of year when the B Corps from every corner of the globe come together with a single bold message. This year is about demonstrating that We Go Beyond.

As a movement of 1,200 UK businesses determined to make a positive mark on the world, this message will manifest in hundreds of creative ways. Some will take to social media to share their impact journey. Others will gather in person to dive into topics that matter most to their teams. And in true community spirit there鈥檒l be bucket-loads of collaboration, showcasing the collective impact and influence of the thriving B Corp movement. This will be my fifth B Corp Month since I joined B Lab, and I can鈥檛 wait to see what the community has planned. 

To kick-start this year鈥檚 campaign we鈥檙e excited to share some of the things we鈥檝e been working on. While London has been credited as the city home to the most B Corps in the world, this year we鈥檙e going beyond 夜色视频鈥檚 Whitechapel headquarters to drive deeper understanding about the action business needs to take.

Thanks to B Corp OPEN Media, we've launched a billboard campaign across the UK.

The B hits the high street

With more of the UK public wanting to shop consciously (but often finding it hard to know how), the B Corp logo is a helpful signal that a company is measuring and improving its impact 鈥 and that they鈥檝e legally embedded this commitment for the long term. Throughout March, retailers are seizing this moment to proudly display the B Corps stocked on their shelves:

  • Look out for end-of-aisle displays in over 200 Waitrose stores across the UK
  • Pick up a B Corp snack from any of the 60 WHSmith travel stores with 鈥force for good鈥 signposts celebrating the community聽
  • Spot the 鈥淲e Go Beyond鈥 messaging in Booths stores across the north of England
  • Take a photo in front of the colourful Whole Foods windows displays, and scan the QR codes to learn more about the community

The B is on the move

Normally the centrepiece of 夜色视频鈥檚 HQ in London, our iconic  鈥淏ig B鈥 is going on tour. B Corps in every region have put forward creative bids to host the B to amplify their story and generate local interest in business as a force for good. Some highlights will include: 

  • A trip to a Cornish beach to open up about the realities of responsible tourism
  • An evening hike up Cheddar Gorge where the B Corp logo will be lit up across the Mendip Hills
  • Taking a tractor to Warners Distillery to raise awareness of the nature-positive actions businesses can adopt
  • Edinburgh-based sustainability consultants will display the big B in front of Forth Bridge, acting as a 鈥渂ridge鈥 to better corporate sustainability strategies

 

Bringing people together to use business as a force for good

There are now over 55,000 people working for a B Corp in the UK, which makes B Corp Month an essential moment to improve our own understanding of how business should behave. Some events will be masterclass style and open only to the community, while others will be broadcast online to reach as many business leaders as possible. 

  • B Corp Working Groups will be hosting masterclasses on circular economy, people and culture, generative agriculture, marketing, finance, and food waste, which are open to anyone working for a B Corp. Sign up via the  
  • On International Women's Day our Head of Growth Annie Olivier will be going to discuss women in purposeful business leadership with Gihan Hyde and Bonnie Chiu, founders of B Corps and members of our Equitable Growth Advisory Group.
  • For Neurodiversity Celebration Week our Content Coordinator Meg Dacey will be live on Instagram to celebrate neurodiversity with pioneering B Corps
  • Chris Turner, Executive Director of 夜色视频, will be at Economist Impact on 30th March exploring 鈥The battle against greenwashing鈥&苍产蝉辫;
  • 夜色视频 spokespeople will be appearing at events hosted by B Corps across the month

If you鈥檙e a B Corp hosting an event that is open to register, we鈥檇 love to help you get the word out. Add it to the Airtable .

Going behind the B 

Finally, this B Corp month, we鈥檙e launching Behind the B: an introduction to the B Corp movement. This short course will give you an overview of the B Corp certification process, the B Impact Assessment, and the benefits of becoming a B Corp. The course launches on the 15th of March 2023 but you can pre-register . Keep an eye on our blog and my colleague, Kyle Soo, will be sharing more details soon. 


B Corps, now it鈥檚 over to you to demonstrate why and how you鈥檝e chosen a more impactful path for your business. B Corp Certification isn鈥檛 just a mark, it鈥檚 a global movement and at its heart is a community of people who are passionate about doing business differently. We鈥檒l be updating the campaign page throughout the month as we see your activations go live, and you can stay up to date with exclusive access through the .

Happy B Corp Month!