B Corp Month 2022 - ҹɫÊÓƵ

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B Corp Month 2022

Every March, B Lab and the global B Corp Community join together to celebrate what it means to be a B Corp. Find out what we got up to this year!

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What is a B Corp? 

By positively impacting all stakeholders, B Corps are transforming our economic system for the better by committing to positively impact all stakeholders – workers, communities, customers, and our planet. 

There are now over 4,800 B Corps around the world redefining what success looks like in business. 

Learn more about the B Corp Movement

Behind the B

For B Corp Month 2022, B Corps invited everyone 'Behind the B' to uncover what makes them better businesses. 

What does it mean to be a B Corp? How are B Corps making business a force for good? These are some of the questions we explored as the B Corp Community joined together to celebrate, educate, and raise awareness about the impact and activities behind the certification.
The highlights

B Corps around the world celebrated B Corp Month, and there was lots in store in the UK!

For the first time in the UK, March saw the opening of a dedicated B Corp shop in the heart of Soho, "Good News". 

Major retailers in the UK supported B Corp Month. Waitrose showcased its range of B Corp products across 187 stores across the UK, and continued to promote its online . WHSmith signposted its range in 65 station stores, and Holland & Barrett launched an online . They’ve also shared B Corp samples and stories of impact in their flagship store in Marble Arch.

There were 40 billboards around the UK raising awareness about B Corp and better business, and a whole host of social media activity on the campaign hashtag, #BehindTheB!

The UK's first B Corp shop 

The B Corp pop-up shop "Good News" was open throughout March. Featuring over , it invited shoppers behind the B to learn about the latest innovations and technology within the B Corp Community, and meet the ҹɫÊÓƵ team! 

Looking back on B Corp Month 2022 - a year like no other! 

With retail activations, billboard campaigns, the first UK B Corp shop and an amazing array of stories from the B Corp Community, B Corp Month 2022 was bigger than ever! The campaign in the UK reached over 60 million people and an amazing 70% of the UK B Corp Community got involved (that’s 459 B Corps!). A massive thank you to everyone who opened their doors and welcomed people Behind the B. 

For the ҹɫÊÓƵ Team, it was a real highlight to welcome over 3,000 people into Good News. In case you missed it, why not read about the ҹɫÊÓƵ team’s own experiences behind the counter? Bring on next year 💪

Go behind the counter at Good News